Footaction is a footwear and sports apparel retailer whose style-conscious customers let music and pop culture define their look. But at Christmas during gifting ceremony it's defined by... mom and dad. So Footaction debuted the fictional R&B band "2ME" whose message was simple – it's best to give to yourself.
"For A Fleece"
The band was launched with the music video 'For a Fleece', featuring 90's vibes swaddled in the newest apparel from
the Footaction collection.
'No One Knows Me (Quite Like Me)'
Shortly after the bands' debute, they followed up with their second hit.
On Footaction's YouTube Channel, fans purchased their favorite 2ME-apparel right from the video.
2ME fans could download the hits on iTunes. And, if they had kept their 90's Discman intact, they could walk right into a Footaction store and get their hands on a signed 2ME CD-ROM.